tag:blogger.com,1999:blog-64920280546158925132024-03-14T14:47:50.480+02:00OMD Eesti LeiunurkTähelepanekud reklaami- ja meediamaailmast.OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.comBlogger299125tag:blogger.com,1999:blog-6492028054615892513.post-89830000244042086642013-05-07T15:24:00.000+03:002013-05-08T11:38:12.853+03:00OMD TOPS LATEST RECMA GLOBAL MEDIA AGENCY RANKING<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXfUY7oGFqoaEgtqb395z2SMGh1I1KBz4ibzM8AGguLGUvEMNo2c2UUcOsDN31UZTN7xzeGauIVYaiuFrF9BQL7p0jhYFYMPckdgHpy8r9SkhcacdnLJkjZ1iLCXmjJ7T0aUl3NT2QGde/s1600/OMD+Announcment.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrXfUY7oGFqoaEgtqb395z2SMGh1I1KBz4ibzM8AGguLGUvEMNo2c2UUcOsDN31UZTN7xzeGauIVYaiuFrF9BQL7p0jhYFYMPckdgHpy8r9SkhcacdnLJkjZ1iLCXmjJ7T0aUl3NT2QGde/s400/OMD+Announcment.png" width="78" /></a>Global research institute RECMA has named OMD Worldwide the number one ranked global media network in its 12th annual Compitches Report. This report evaluates the competitive pitch success rate of all global media agencies across 46 countries. <br />
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Earlier this year, in January, OMD earned its third consecutive number one ranking from RECMA, this time for the Network Diagnostic Report which measures effectiveness, creativity and business performance across 14 variables. Additionally, in July 2012 RECMA ranked OMD the largest global media agency by billings, with 10.7 percent of market share. <br />
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These accolades are an acknowledgement of our great work and position OMD as chief player in today's highly competitive communications landscape. It's also very clear that our commitment to creativity and innovation is fueling our new business success as well as many other performance indicators measured by RECMA including effectiveness, the single most important one for all our clients. The Effie's ranking also confirms our global leadership in effectiveness.<br />
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Mainardo de Nardis<br />
CEO WorldwideOMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-79806161648061184932013-03-28T11:34:00.004+02:002013-03-28T11:44:43.860+02:00Sel nädalal digitaalturul: märts 18-24, 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
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<span style="font-size: large;"><b>Mis põnevat juhtus sel nädalal:</b></span>
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• <a href="http://omd.to/0fuw">Google tuli välja “Keep”</a> nimelise märkmeid tegeva tööriistaga, mis on konkurendiks digitaalsele Evernote’le ja analoogsele Post-it märkmele.<br />
• Apple ostis 20m dollari eest <a href="http://omd.to/64p1">sise GPSiga tegeleva firma WifiSlam</a>, mis pakub paremaid kaardistamisvõimalusi poodides ja kontorites.<br />
• Google teatas, et <a href="http://omd.to/yrtw">autoriõigustega kaitstud sõnadele</a> on võimalik oksjonil panustada alates aprillikuu lõpust 2013, seda kõikjal maailmas.<br />
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<b>Mida me õppisime: </b><br />
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• BI kõige värskem <a href="http://omd.to/b0ba">“Future of Mobile deck”</a> uuring annab meile teada, et mobiilseid seadmeid müüakse 2 korda enam kui arvuteid. Ainuüksi tahvelarvuteid müüakse 2-3 aasta pärast rohkem kui arvuteid.<br />
• Rohkem inimesi vaatab <a href="http://omd.to/lwt1">telekat tahvelarvutilt magamistoas</a>, kui teeb seda elutoas.<br />
• <a href="http://omd.to/krok">Generatsioon C</a> esindab loomingulist kogukonda (mitte vanusevahemikku). Google uus uuring illustreerib, kuidas nad tarbivad (ja loovad) meediat teistmoodi.<br />
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<b>Lahe info:</b><br />
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• Lahedaid näiteid <a href="http://omd.to/rynq">täiustatud reaalsuse kasutamisest</a> Jaapanist, näiteks suurepärane idee luua lastele oma versioon ajalehest.<br />
• <a href="http://omd.to/46wh">Microsoft’i Kinect’i</a> rakendatakse kõikvõimalikel otstarvetel, alates tervishoiust lõpetades jaemüügiga.<br />
• <a href="http://omd.to/209o">Worldwide Maze</a> on Jaapan’i Google poolt arendatud Chrome’i eksperiment, mis teisendab iga kodulehe nutitelefoni peal mängitavaks labürindiks.<br />
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<b>Kust lisa leida:</b> <br />
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• Kuidas <a href="http://omd.to/sqiz">andmed muudavad TV reegleid</a> kui põhiväärtuste hulka arvestatakse ka vaatajate kaasatust ja laiendusi.<br />
• Kuidas <a href="http://omd.to/5u2p">digitaalsed võimalused on jõudmas toidukaupluste brändidele </a>üle maailma, alates internetist tellimisega kuni digitaalsete kupongideni.<br />
• <a href="http://omd.to/vh7">Accenture usub, et teletööstusel on suur võimalus teenida raha</a> digitaalse sisu toomisega põhikuvale.OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-30452740887098046642013-03-20T09:30:00.000+02:002013-03-20T09:42:20.640+02:00Sel nädalal digitaalturul: märts 11-17, 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
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<span style="font-size: large;"><b>Mis põnevat juhtus sel nädalal:</b></span>
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• Samsung esitles oma <a href="http://omd.to/d402">nutitelefonide lipulaeva Galaxy S4</a>, mis sisaldab puutevabasid märguandeid, silmade jälgimist ja reaalajas tervise jälgimist.<br />
• Dropbox ostis 100m dollari eest <a href="http://omd.to/7eol">emaili teenuse “mailbox”</a>, ilmselt on see märk pilvepõhise email teenuse juurde liikumisest.<br />
• Google lansseeris uuesti <a href="http://omd.to/x9ia">“Think Insights”</a> portaali. See sisaldab väga palju uut sisu, näiteks fakti, et vaid <a href="http://omd.to/a5w">17% mobiiliotsingutest tehakse liikumise pealt</a>.<br />
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<strong>Mida me õppisime:</strong><br />
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• Keskmises <a href="http://omd.to/awqd">UK kodus on nüüd 1.83 televiisorit</a> (vähenenud 2.3 pealt aastast 2003), kuid programme vaadatakse rohkem mitme platvormi pealt, vastavalt <a href="http://omd.to/qics">Telescope 2013 TV litsentsi andmetele</a>.<br />
• Mobiil riistvara ja teenuste sektor on nüüd väärt <a href="http://omd.to/j58">1.5miljardit dollarit</a>.<br />
o 31% Keenia GDP’st tuleb läbi <a href="http://omd.to/9p4f">mobiilimaksete</a>.<br />
• <a href="http://omd.to/vyit">Keskmine internet kiirus UK</a>’s on aastaga tõusnud 7,6mbps pealt 12mbps’ni.<br />
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<strong>Lahe info: </strong><br />
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• <a href="http://omd.to/j7t">“Automatic” muudab autoga sõitmise kogemuse mänguliseks</a>, ükskõik millisel autol, mis on ostetud peale 1997aastat, võimaldades turvalisemat ja efektiivsemat sõidukogemust.<br />
• <a href="http://omd.to/35mk">“Kui mul oleks Glass”</a> turundusinitsiatiiv Google Glass’i poolt on välja toonud mõned huvitavad ideed alates kummituse jälitamistest kuni reaalajas hädaolukordade nõuanneteni.<br />
• Macy’de poekett USAs loob kavalalt partnerlust NBC Fashion Star’iga läbi <a href="http://omd.to/o13">mobiilse sisu, promo ja pakkumiste</a>.<br />
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<strong>Kust lisa leida: </strong><br />
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• Me liigume kiirelt <a href="http://omd.to/5c9n">kvantifitseeritud isiksuselt kvantifitseeritud ühiskonna</a> peale, kus reputatsioon on kõigile KPI.<br />
• Kuidas tänu <a href="http://omd.to/4ks3">isesõitvale autole on võimalik arendada mitmeid teenuseid</a> alates autode kaardistamisest lõpetades arvutite nägemisvõimega.<br />
• The Verge <a href="http://omd.to/6x9q">parimad palad 2013 aasta SXSW-lt</a>: nimekirja hulka kuuluvad näiteks <a href="http://omd.to/5thl">empaatiline internet</a>, Zeni <a href="http://omd.to/7rr2">robotaed</a> ja <a href="http://omd.to/9emj">visandi kujul esitlused</a>.OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-16318512493158826772013-03-12T16:41:00.002+02:002013-03-13T21:48:09.786+02:00Spotify varsti Eestis<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivQ5XnMMSxpsh2zd_sI3Q-7qGsabC-ecR7DBESBvzMu3skUd9tjeiJ3pUoNZbGFzgsxc2XO2N-iJqRJSeVDMtUnsr6gU6gAtjpkvicPJdDpBJWhGCkrlo5T1uAvAUvyclsvdfHkxaRhgo1/s1600/spotify-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivQ5XnMMSxpsh2zd_sI3Q-7qGsabC-ecR7DBESBvzMu3skUd9tjeiJ3pUoNZbGFzgsxc2XO2N-iJqRJSeVDMtUnsr6gU6gAtjpkvicPJdDpBJWhGCkrlo5T1uAvAUvyclsvdfHkxaRhgo1/s400/spotify-logo.png" width="400" /></a></div>
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Varsti saavad ka eestlased kasutada maailmas väga populaarset muusika kuulamise rakendust Spotifiy. <br />
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<b>Mis on Spotify?</b> <br />
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Spotify on muusikaesitlusprogramm, mis lubab väikese kuutasu eest limiteerimatult või tasuta versioonis limiteeritud hulgal muusikat kuulata. Hetkel on rakendusel üle 24 miljoni kasutaja üle maailma, kellest 6miljonit kasutavad tasulist teenust, kas siis 4.99$ või 9.99$ kuus. Tasuta versiooniga on kasutajal võimalik esimese kuue kuu jooksul kuulata piiramatul hulgal muusikat mis peale prooviperioodi väheneb 10 tunnini kuus. Tasulistel versioonidel puuduvad reklaamid ja muusikat on võimalik kuulata piiramatul hulgal. Eestisse tuleb ainult Premium pakett.<br />
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Spotify rakendus on saadaval kõikidel populaarsematel platvormidel, sealhulgas Windowsi, Linuxi, IOSil jne ja vähem populaarsetel platvormidel nagu Samsung SmartTv, Windows Phone jne.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbFPjIaGsZp7fQGl76yQ7RVHknIjXETmBJFOESGUCIMJlYi45rlyoAaI4henj3ReZEO6IxxPIADlQL1U3ufpfhcMlZnhxWJV17SmK9BhYRjYV_tRKqRz0fBJhqo5slohfo_uxRqEnGW1gX/s1600/spotify-0214.png"><br /></a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbFPjIaGsZp7fQGl76yQ7RVHknIjXETmBJFOESGUCIMJlYi45rlyoAaI4henj3ReZEO6IxxPIADlQL1U3ufpfhcMlZnhxWJV17SmK9BhYRjYV_tRKqRz0fBJhqo5slohfo_uxRqEnGW1gX/s1600/spotify-0214.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="450" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbFPjIaGsZp7fQGl76yQ7RVHknIjXETmBJFOESGUCIMJlYi45rlyoAaI4henj3ReZEO6IxxPIADlQL1U3ufpfhcMlZnhxWJV17SmK9BhYRjYV_tRKqRz0fBJhqo5slohfo_uxRqEnGW1gX/s640/spotify-0214.png" width="520" /></a></div>
Rakenduse võimaldab muusika otsimist kataloogidest artisti, albumi, plaadifirma, žanri ja playlisti järgi või teostada otsing ise. Hetkel on saadaval umbes 23 miljoni erinevat laulu. Spotify võimaldab kasutajatel iseseisvalt liste koostada, neid sõpradega jagada või ühiselt muuta.<br />
<br />OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com4tag:blogger.com,1999:blog-6492028054615892513.post-36482625897674726812013-03-12T10:00:00.001+02:002013-03-12T10:10:28.034+02:00Sel nädalal digitaalturul: märts 04-10, 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<span style="font-size: large;"><b><br /></b></span>
<span style="font-size: large;"><b>Mis põnevat juhtus sel nädalal:</b></span>
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• <a href="http://omd.to/0363">SxSW Interactive 2013</a> käib täies hoos, mõned huvitavamad tähelepanekud siiani:<br />
o Google projekt „<a href="http://omd.to/jys9">Kunst, kopeeri koodi</a>“ tutvustab <a href="http://omd.to/0c2d">rääkivat kinga</a>.<br />
o <a href="http://omd.to/my6s">Makerbot’i „Digitizer“ 3D skänner </a>võib endaga kaasa tuua uue kirjastamise revolutsiooni.<br />
o Kuidas pikaajaline enese <a href="http://omd.to/lj1">kvantifitseerimisele</a> pühendumine toob tulemusi.<br />
• Facebook’i uus disain annab <a href="http://omd.to/ihpo">reklaamijatele parema võimaluse</a> esitleda kvaliteetset sisu vähem <a href="http://omd.to/j2qw">ülekoormatud uudistevoos</a>.<br />
• <a href="http://www.rapidtvnews.com/index.php/2013030726687/every-little-helps-for-targeted-online-video-with-tesco-clubcard-tv.html?utm_source=newsletter_970&utm_medium=email&utm_campaign=rapid-tv-news-current-edition-0703">Tesco käivitas Clubcard.tv</a> tasuta filmide ja sarjade jagamise teenuse, mis sai võimalikuks tänu reklaami suunamisele lojaalsusprogrammi andmetele põhinedes.<br />
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<b>Mida me õppisime:</b><br />
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• Ühendkuningriigid juhivad enamus <a href="http://omd.to/rls2">Ofcomi Euroopa Broadband’i raporti</a> võrdlusalustes.<br />
• 85% nutitelefonide kasutajatest loobuksid <a href="http://omd.to/4cdf">pigem veest, kui mobiilirakendustest.</a><br />
• <a href="http://omd.to/gsx3">Tahvelarvutite veebiliiklus</a> on ületanud interneti kasutamise nutitelefonides. Tahvelarvuteid on küll numbriliselt vähem, aga neid kasutatakse rohkem.<br />
<br />
<b>Lahe info:</b> <br />
• <a href="http://omd.to/cfrc">Time Warner Cable Roku mobiilirakendus</a> on hea näide televisiooni tulevikusuundadest.<br />
• <a href="http://omd.to/0oen">Microsofti tuleviku kodu</a> on teadlik elanike vajadustest ja eelistusest.<br />
• Interneti kaardistus <a href="http://omd.to/155">kolmes dimensioonis</a>.<br />
<br />
<b>Kust lisa leida:</b><br />
• Kuidas hiljutised uuenduses Google kaardistamisteenuses toovad uusi võimalusi <a href="http://omd.to/ez46">kohaliku reklaami majandamisel.</a><br />
• Nõudlus on peaaegu kogu RTB turu tühjaks ostnud, mis eelduste kohaselt kasvab kuni 20miljardi dollarini aastaks 2015, vastavalt <a href="http://omd.to/h2oy">Adform Euroopa RTB trendide raportile.</a><br />
• Internetil on mitmed ilmselged majanduslikud kasutegurid. Internetist tulenevad ka <a href="http://omd.to/khzt">miljarditesse ulatuvad avastamata kasutegurid</a>, väidab The Economist.OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-39336077370890569202013-03-08T10:54:00.001+02:002013-03-08T10:55:01.757+02:00Omnicom Media Group - Media Pulse<div class="separator" style="clear: both; text-align: center;">
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<a href="http://www.omnicommediagroupmediapulse.com/">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn1u9XC1ABTXKIbG2pSKnrLhl0w3XBCVfCI-nzyutcjE9gxqGs0Be-SqRoog-3ruWNBZC_ZKbfRm-CQ3XDhpmBiqU-Nu6Alpvd7NnXKNkHFWc7qTSHyNKN-4yANoehnOae2fzhfh-vSbUZ/s1600/Mediapulse-4mar_1.png" />
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<br />OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-83085352379020251902013-03-06T11:26:00.002+02:002013-03-11T15:13:47.498+02:00Sel nädalal digitaalturul: veebruar 25.02-03.03, 2013<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<span style="font-size: large;"><b><br /></b></span>
<span style="font-size: large;"><b>Mis põnevat juhtus sel nädalal:</b></span>
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<br />
<br />
• Facebook kinnitas<a href="http://omd.to/q4vc"> Atlase reklaamitehnoloogia</a> paketi ostmist Microsoft'ilt, mis võib luua reklaamijatele palju uusi lahendusi sotsiaalsete andmete kasutamiseks.<br />
• <a href="http://omd.to/eviw">Maailma mobiili konverents</a> sai selleks korraks läbi. Paar huvitavamat lahendust:<br />
o Uus <a href="http://omd.to/14ik">mobiilne operatsioonisüsteem</a>.<br />
o Algatus <a href="http://omd.to/ro9g">mobiilse tehnoloogia kasutamiseks</a> autodes.<br />
o <a href="http://omd.to/u1cf">Mobiilse rahakoti ja maksete</a> arendus Samsung’i, Visa ja <a href="http://omd.to/abjf">Mastercard</a>’i poolt. <br />
<br />
<span style="font-size: small;"><b>Mida me õppisime:</b></span><br />
<span style="font-size: small;"><b><br /></b></span>
• Iga kolmas internetis veedetud minut ei tule arvuti vahendusel, vastavalt <a href="http://omd.to/t8e1">Comscore Mobile Future in Focus</a> 2013 poolt tehtud uuringule.<br />
• 2012 aastal sai mobiil Ameerika meediaturul poole rohkem tarbijate turuosa võrreldes printreklaamiga, vastavalt Blackstone <a href="http://omd.to/0cma">Digital Marketing Review 2013</a> andmetele.<br />
• Google on <a href="http://www.google.com/insidesearch/howsearchworks/thestory/">indekseerinud 30 triljonit veebilehekülge</a>, et me saaksime neid otsida vähem kui poole sekundiga.<br />
<br />
<br />
<b>Lahe info:</b><br />
<br />
• Microsoft'i <a href="http://omd.to/cp9a">tulevikuvisioon produktiivsuse parandamisest</a> kodus ja tööl illustreerib, kuidas tehnoloogia võib meie tajusid arendada.<br />
• Veel ühe digitaaltootestamise näitena kasutatakse Polaroid'i plaani teha Instagram'i stiilis <a href="http://omd.to/3srb">"Socialmatic kaamera"</a>.<br />
• <a href="http://omd.to/d37p">Supersyncsports</a> on uus ja äge Chrome’i katsetus, mis kasutab mobiili puldina võimaldades 4 mängijal üle veebi joosta ja ujuda. <br />
<br />
<b><span style="font-size: small;">Kust lisa leida:</span></b><br />
<b><span style="font-size: small;"><br /></span></b>
• 10% Netflix’i kasutajates on näinud House of Cards’i. Tulevikus saab meie televiisori vaatamise harjumusi järjest enam <a href="http://omd.to/xqk2">defineerida algoritmiga. </a><br />
• Samuti annab see väärtusliku õppetunni tuleviku <a href="http://omd.to/d3a5">sisuturunduse tarbeks</a>.<br />
• <a href="http://omd.to/h81i">Kelle kätes on tulevik?</a> Jaron Lanier usub, kui digitaalset ökosüsteemi saadab edu, peavad tarbijad oma andmete eest saama kompensatsiooni.<br />
• Kuidas <a href="http://omd.to/4vj">videoreklaamide kasutamine internetis</a> lisab väärtust TV strateegiale? IAB uus raport vihjab, et 15%-ne eelarve nihutamine TV reklaamilt interneti suurendab reklaami ulatust umbes 4 punkti võrra. OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-24458860884372920192013-02-26T10:56:00.000+02:002013-02-26T21:47:24.509+02:00Sel nädalal digitaalturul: veebruar 18-24, 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEq3UY1S_9yNBjTcMSpDac8fAxwAZ5WSIeFrCkXQPfCMvXBfqrFSBisylDcuzcizXEmaWR84IXCj73g5T2XzkzPF1TBmGdwDv0A8c3RTBZ1cOvTHDpgf1wnSKfMez8e3mCyMAGoP2kr_VN/s1600/share_logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a><br />
<span style="font-size: large;"><b>Mis põnevat juhtus sel nädalal:</b></span><span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span><span style="font-size: small;">• Barcelonas algas </span><a href="http://omd.to/anbg"><span style="font-size: small;">Mobiili Maailma konverents</span></a><span style="font-size: small;">, kus esitletakse erinevaid mobiilseid seadmeid, mis muudavad </span><a href="http://omd.to/ytra"><span style="font-size: small;">nutitelefonide ja tahvelarvutite vahelise piiri väga häguseks</span></a><span style="font-size: small;">. Liigutud on </span><a href="http://omd.to/1vd"><span style="font-size: small;">odavama klassi seadmete</span></a><span style="font-size: small;"> poole, tutvustati massiturule mõeldud </span><a href="http://omd.to/03rl"><span style="font-size: small;">koduseid meedia jagamise seadmeid</span></a><span style="font-size: small;">, </span><a href="http://omd.to/mjaf"><span style="font-size: small;">Firefoxi operatsioonisüsteemi</span></a><span style="font-size: small;"> ja mobiilse </span><a href="http://omd.to/jiok"><span style="font-size: small;">TV innovatsiooni</span></a><span style="font-size: small;">.</span><br />
<span style="font-size: small;">• Sony tutvustas järgmise generatsiooni mängukonsooli </span><a href="http://omd.to/d6bt"><span style="font-size: small;">PlayStation 4 </span></a><span style="font-size: small;"> - sotsiaalne mitme ekraani kogemusega mängimine.</span><br />
<span style="font-size: small;">• Twitter käivitas </span><a href="http://wallblog.co.uk/2013/02/20/twitter-takes-major-step-forward-in-advertising-with-ads-api-launch/"><span style="font-size: small;">reklaami API</span></a><span style="font-size: small;">, mis võimaldab korraldada keerulisemaid kampaaniaid.</span><span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;"><br /></span>
<span style="font-size: small;"><b>Mida me õppisime: </b></span><br />
<span style="font-size: x-small;"><br /></span>
<span style="font-size: small;">• Vastavalt Rovi uuringule vaatab </span><a href="http://omd.to/1zvd"><span style="font-size: small;">1/3 UK tahvelarvutite kasutajatest</span></a><span style="font-size: small;"> nutiseadmest TV-d.</span><br />
<span style="font-size: small;">• 55% täisealistest eurooplastest </span><a href="http://omd.to/14h4"><span style="font-size: small;">omab ennustuste kohaselt aastaks 2017 tahvelarvutit.</span></a><br />
<span style="font-size: small;">• Me </span><a href="http://omd.to/5wiu"><span style="font-size: small;">otsime vähem, aga sisukamalt</span></a><span style="font-size: small;">, tänu vertikaalsete otsingumootorite kasutamise levikule (peamiselt tänu mobiilsetele seadmetele).</span><span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;"><br /></span>
<span style="font-size: small;"><b>Lahe info:</b></span> <span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span><span style="font-size: small;">• </span><a href="http://omd.to/dbiv"><span style="font-size: small;">3D printeri areng</span></a><span style="font-size: small;"> on loonud üllatavaid seadmeid, näiteks </span><a href="http://omd.to/zodf"><span style="font-size: small;">3doodler</span></a><span style="font-size: small;">, mis „kirjutab“ kolmedimensiooniliselt.</span><br />
<span style="font-size: small;">• </span><a href="http://omd.to/8swi"><span style="font-size: small;">gazeMetrics</span></a><span style="font-size: small;"> mõõdab brändi levikut kasutajate loodud piltide põhjal.</span><br />
<span style="font-size: small;">• </span><a href="http://omd.to/yweq"><span style="font-size: small;">Never.no</span></a><span style="font-size: small;"> on nutikas sotsiaalne TV reklaamiplatvorm, mis levib üle maailma.</span><span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span>
<span style="font-size: x-small;"><br /></span>
<b><span style="font-size: small;">Kust lisa leida:</span> </b><span style="font-size: x-small;"><br /></span><span style="font-size: x-small;"><br /></span><span style="font-size: small;">• </span><a href="http://omd.to/gcwj"><span style="font-size: small;">Kantavad tehnoloogiaseadmed</span></a><span style="font-size: small;"> on tõenäoliselt järgmine suur seadmete kategooria, mis hakkavad meie elu segama.</span><br />
<span style="mso-list: Ignore;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"> o</span></span><span style="font-family: "Times New Roman"; font-style: normal; font-variant: normal; font-weight: 400; line-height: normal;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;"> </span></span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">
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</span><span style="font-size: small;">Peale seda ei kanna meie neid seadmeid, vaid </span><a href="http://omd.to/bm9"><span style="font-size: small;">seadmed kannavad meid</span></a><span style="font-size: small;">. </span><br />
<span style="font-size: small;">• Kuidas targad seadmeid võivad selle omanikku natukene </span><a href="http://omd.to/5aha"><span style="font-size: small;">rumalamaks teha</span></a><span style="font-size: small;">.</span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 107%; mso-ansi-language: ET; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 107%; mso-ansi-language: ET; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: xx-small;">
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</span></span></span>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-6483070622965252672013-02-20T09:47:00.001+02:002013-02-20T09:49:01.202+02:00Sel nädalal digitaalturul: veebruar 11-17, 2013<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;">Mis põnevat juhtus sel nädalal:</span><br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><a href="http://omd.to/04w8">Zeebox käivitas SpotSynch’i</a>, mis kuvab TV reklaame samaaegselt
teisele seadmele.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><a href="http://omd.to/cs2012">ComScore väljastas 2013 aasta analüüsi</a> digitaalse
tulevik fookusest. </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;">Oluline tähelepanu on
asjaolul, et kasutajatel ei ole enam vahet, mis platvormi nad kasutavad. Lisaks
veedavad UK inimesed rohkem aega internetis, kui teised Euroopa riigid.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;">Twitter avalikustas värske
info kasutajatest, kes <a href="http://omd.to/pmtwit">kasutavad teenust peamiselt mobiilist</a>. Kokkuvõte: noor
publik, kes on igapäevaselt aktiivselt
sisuga seotud.</span><br />
<br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Mida me õppisime:</span></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><a href="http://omd.to/1ogk">Microsot teeb interaktiivseid telesaateid</a>, mis näevad ilmavalgust
Xboxi vahendusel aasta teises pooles.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;">Aastaks 2014 on <a href="http://omd.to/31on">igas autos internetiühendus</a>, teatab BBC.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: 'Segoe UI', sans-serif; font-size: 10.5pt; line-height: 107%;">Best Buy eesmärk on muuta protsess, <a href="http://omd.to/bbsr">kus poes testimisele järgneb ostu sooritamine internetis</a>, pakkudes toodetele sama hinda,
mis konkureerivates jaemüügikettides ja internetipoodides.</span><br />
<span style="font-family: 'Segoe UI', sans-serif; font-size: 10.5pt; line-height: 107%;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Lahe info:</span></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 10.5pt; text-indent: -18pt;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 10.5pt; text-indent: -18pt;">American Express on teejuht sotsiaalse kaubanduse
suunas, kus värskes <a href="http://omd.to/gqnp">koostöös Twitter’iga lubab tarbijatel osta </a>sooritada ainult
# märgistust kasutades.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;">Paeluv lugu BMW USA osakonnast, kus märgati ühe isa
postitusi oma 4 aastase lapse hullumeesetest autodisaini ideedest. Selle peale
loodi auto disainist<a href="http://omd.to/hnfz"> professionaalne täissuuruses</a> mudel. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><a href="http://omd.to/bioniceye">Biooniline silm</a> võib saada tõeks!</span><br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Kust lisa leida:</span></b><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
<span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;">Fast Company raport<a href="http://omd.to/y8xe"> 50 kõige innovaatilisema firma</a> kohta aastal 2013 õpetab meile nii mõndagi huvitavat. Tabeli tipus on Nike ja
Amazon. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">• </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="background-color: white; font-family: Calibri, sans-serif; font-size: 11pt; text-indent: -18pt;">Oluline on mõelda huvitava sisu loomisele <a href="http://omd.to/stopsellads">digitaalsesturunduses</a> selle asemel, et reklaame tuimalt peale suruda. </span>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-60330957055141547462013-02-13T11:25:00.003+02:002013-02-13T11:30:42.134+02:00Sel nädalal digitaalturul<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<span style="font-size: large;"><br /></span>
<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">Mis põnevat juhtus sel nädalal:</span></span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
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</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.technologyreview.com/news/510811/buying-bluefin-will-give-twitter-a-piece-of-tvs-72-billion-ad-market/">Twitter soetas ettevõtte BlueFin labs’i</a>, osutades sellega suuremat fookust Twitter’i lõimumisele
TV’ga.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">•
</span><a href="http://thenextweb.com/google/2013/02/06/google-acquires-channel-intelligence-for-125-million-to-improve-google-shopping/">Google ostis 125m USD eest Channel Intelligence ’i</a><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"> eesmärgiga pakkuda paremat </span><span style="mso-spacerun: yes;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span><span style="font-family: Arial, Helvetica, sans-serif;">ostukogemust.</span></span><br />
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•
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://adwords.blogspot.co.uk/2013/02/introducing-enhanced-campaigns.html">Google uuendas Adwords’i</a>, et luua tõhustatud kampaaniad (enchanged campaigns), kus on korraga
võimalik hallata kõiki platvorme. Eriti oluline on uuendus nendes piirkondades,
kus <a href="http://www.guardian.co.uk/technology/2013/feb/07/google-adwords-revamp-smartphones">mobiili otsingud ületavad arvutiga tehtud otsingute hulga.</a></span></span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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</span><b><span style="font-family: Arial, Helvetica, sans-serif;">Mida me õppisime:</span></b><span style="font-family: Arial, Helvetica, sans-serif;">
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</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">2013
aasta lõpuks ületab mobiilsete seadmete arv inimeste hulga. Globaalne
mobiililiiklus kasvab järgmise 5 aastaga 12 korda, vastavalt <a href="http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.pdf">Cisco Global MobileTraffic Forecast andmetele.</a></span></span><br />
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</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Iga
kuu vaadatakse YouTubes (mis sai see nädal 8 aastaseks) 4 miljardit tundi
videot <a href="http://www.jeffbullas.com/wp-content/uploads/2013/02/The-History-of-YouTube.jpg">800m kasutaja poolt.</a></span></span><br />
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</span>
<span style="mso-list: Ignore;"><span style="font-family: Arial, Helvetica, sans-serif;"> o</span><span style="font: 7.0pt "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">Reklaamide vahele jätmise mudel on loonud </span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">tabeli
reklaamidest, <a href="http://thenextweb.com/google/2013/02/01/watch-the-top-ten-youtube-ads-released-this-month/">mida tarbijad parema meelega vaatavad.</a> </span></span><br />
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</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">90%
internet kasutajatest kasutab internetti oma ostuteekonnal ja 66% sooritab interneti
vahendusel oste <a href="http://www.slideshare.net/globalwebindex/globalwebindex-ecommerce-report-2013-slideshare-preview-16402666">GWI Ecommerce 2013 raporti põhjal</a></span></span><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><b><span style="font-family: Arial, Helvetica, sans-serif;">Lahe info:</span></b><span style="font-family: Arial, Helvetica, sans-serif;">
</span><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><br />
<span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span>
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</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Iga
päev saadetakse läbi Snapchati 60m pilti. Nende unikaalsus seisneb <a href="http://www.nytimes.com/2013/02/09/technology/snapchat-a-growing-app-lets-you-see-it-then-you-dont.html?ref=technology&_r=2&">piltide koheses kustutamises.</a></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt; mso-ansi-language: ET; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-family: Arial, Helvetica, sans-serif;">Mäletate <a href="http://allthingsd.com/20130209/ibms-game-show-winning-watson-computer-goes-to-work-treating-cancer/">Watson’i, mälumängu võitev superarvuti</a>? See on viimase aasta jooksul analüüsinud kõike
vähi ravi kohta kirjutatut ning on nüüd valmis oma tööd alustama.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">•
</span>
<span style="font-family: "Tahoma","sans-serif"; font-size: 11.0pt;">Otsingu
tulevik on sisu, <a href="http://gigaom.com/2013/02/07/the-future-of-search-is-gravitational-content-will-come-to-you/">mis tuleb ise sinu juurde.</a></span><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><b><span style="font-family: Arial, Helvetica, sans-serif;">Kust lisa leida:</span></b><span style="font-family: Arial, Helvetica, sans-serif;">
</span><b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><br />
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</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma", "sans-serif";"><span style="font-family: Arial, Helvetica, sans-serif;">Data-ism
on tärkav <a href="http://www.nytimes.com/2013/02/05/opinion/brooks-the-philosophy-of-data.html?_r=1&">Andmefilosoofia</a>, kus andmed annavad meile täieliku pildi minevikust
ja olevikust, tema võime tuleviku ennustada on raskem ülesanne.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma", "sans-serif";"><span style="font-family: Arial, Helvetica, sans-serif;">Kuidas
<a href="http://www.technologyreview.com/news/510186/att-brings-online-ad-targeting-tactics-to-tv-commercials/">AT&T kasutab digiboxi andmeid</a>, et muuta TV meedia planeerimine rohkem digitaalse
meedia sarnaseks.</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: Arial, Helvetica, sans-serif;">•
</span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><span style="font-family: "Tahoma", "sans-serif";"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://gigaom.com/2013/02/11/the-new-land-grab-for-chip-makers-the-internet-of-things/">Asjade internet (Internet of things) </a>on strateegiliselt oluline kiipide valmistajatele
kuna see loob miljardeid ühendusi.</span></span><span style="font-family: "Tahoma", "sans-serif";"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span><br />
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-55171534696591317712013-02-07T13:14:00.001+02:002013-02-13T11:17:12.116+02:00Sel nädalal digitaalturul<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s1600/OMD-Thisweekindigital.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="101" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3o9SYNbqsT5Ua2lOxeoOGrNpV_eWsAWT-3dRBkXpwcvEUW-yZx-knglZcI22lAZFy93Llol4i8AGZtnlCAM8B9nHGG95rOMlV0epj6vcT6ocO83Xv1O359G8wHGVkiyabjD3HLapcdvZR/s400/OMD-Thisweekindigital.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<span style="font-size: large;"><span style="font-family: Arial, Helvetica, sans-serif;">Mis põnevat juhtus sel nädalal:</span></span><span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">•
Facebook avalikustas </span><a href="http://www.forbes.com/sites/roberthof/2013/01/30/by-the-numbers-everything-you-want-to-know-about-how-facebook-ads-fared-in-q4/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">viimase statistika</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, mille põhjal mobiilikasutajad ületasid arvutikasutajaid, mistõttu näeb Facebook end nüüd rohkem mobiilikeskkonnana.</span><br />
<span style="mso-list: Ignore;"><span style="font-family: Arial, Helvetica, sans-serif;"> o</span><span style="font: 7.0pt "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span style="font-family: Arial, Helvetica, sans-serif;">
Uudistevoos kuvatavad reklaamid on </span><a href="http://www.insidefacebook.com/2013/01/30/ads-in-news-feed-reduce-likes-and-comments-by-marginal-percentage-zuckerberg-says/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">toiminud oodatust efektiivsemalt</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, mis on toonud positiivsed ootused sissetuleku kasvuks lähitulevikus.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">•
XLVII Superbowli ajal plaanis 36% ameeriklastest kasutada mängu vaatamise ajal </span><a href="http://mashable.com/2013/01/28/super-bowl-survey-second-screen-big-game/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">kahte ekraani</span></a><span style="font-family: Arial, Helvetica, sans-serif;">. Selle tõestuseks on Twitteris üle </span><a href="http://blog.twitter.com/2013/02/the-super-tweets-of-sb47.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">24,1m säutsu</span></a><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
<span style="mso-list: Ignore;"><span style="font-family: Arial, Helvetica, sans-serif;"> o</span><span style="font: 7.0pt "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"> K</span><span style="font-family: Arial, Helvetica, sans-serif;">uni </span><a href="http://mashable.com/2013/02/04/super-bowl-twitter-numbers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">30% säutsudest</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> oli reklaami teemadel.
</span><br />
<span style="mso-list: Ignore;"><span style="font-family: Arial, Helvetica, sans-serif;"> o</span><span style="font: 7.0pt "Times New Roman";"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"> V</span><span style="font-family: Arial, Helvetica, sans-serif;">oolukatkestus Superbowlil - </span><a href="http://darmano.typepad.com/logic_emotion/2013/02/real-time.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">reaalajas turundusvõimalus</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> brändidele</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Mida me õppisime:
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<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b><span style="font-family: Arial, Helvetica, sans-serif;">
•
Facebookis on üle </span><a href="http://www.insidefacebook.com/2013/02/01/facebook-platform-now-encompasses-more-than-50m-pages-and-10m-apps/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">50miljoni lehe ja üle 10miljoni programmi</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, uudisvoog on rohkem koormatud, kui kunagi varem
</span><br />
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Iga sekund </span><a href="http://us.fcbusinessintelligence.com/fc_fcbi1lz/lz.aspx?p1=05509313S5043&CC=&p=1&cID=0&cValue=1" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">aktiveeritakse Maailmas 15 Androidi</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> seadet, samal ajal müüakse Ameerikas 17 Big Mac'i</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">•
</span><a href="http://www.marketingmag.com.au/news/desktop-cannibalised-40-of-shopping-searches-now-come-from-mobile-35972/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">40% ostlemisega seotud otsingutest</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> tuleb mobiiliseadmetelt Google Australia andmetel.
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Lahe info:</span></b><span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
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Autodele lisandub peagi uus mõõtühik - gigabait/tunnis. Näiteks 2013 aasta </span><a href="http://blogs.technet.com/b/next/archive/2013/01/29/ford-going-further-with-big-data-and-machine-learning.aspx#.UROLzXUZmSq" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Ford Fusin toodab 25gb/h</span></a><span style="font-family: Arial, Helvetica, sans-serif;">
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Maailma parimad näited </span><a href="http://www.kaushik.net/avinash/web-design-branding-digital-marketing-experiences/?utm_source=rss&utm_medium=feed&utm_campaign=Feed%3A+OccamsRazorByAvinash+%28Occam%27s+Razor+by+Avinash+Kaushik%29" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">digitaalturunduse brändikogemusest</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> ja kuidas kasvatada oluliselt konversiooni.
</span><br />
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Vaid nädal aega tagasi välja tulnud </span><a href="http://lostremote.com/7-creative-examples-of-how-tv-brands-are-using-vine_b36430" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Vine on brändide seas populaarne</span></a><span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<b><span style="font-family: Arial, Helvetica, sans-serif;">Kust lisa leida:</span></b><span style="font-family: Arial, Helvetica, sans-serif;">
</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">•
Google esimehe </span><a href="http://blogs.wsj.com/corporate-intelligence/2013/02/01/the-future-according-to-eric-7-points/" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">Eric Schmidti tulevikuvaated</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> on tema aprillis ilmuvale raamatule "A New Digital Age" eeltutvustuseks</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> •
Kuidas tõsta brändiväärtust </span><a href="http://blogs.hbr.org/cs/2013/02/building_customer_communities.html" target="_blank"><span style="font-family: Arial, Helvetica, sans-serif;">kliendi kogukondadega</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> aidates neil luua sotsiaalset kapitali.
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</span><a href="http://www.technologyreview.com/view/510516/how-appnet-plans-to-power-the-next-viral-social-app/?utm_campaign=newsletters&utm_source=newsletter-daily-all&utm_medium=email&utm_content=20130131"><span style="font-family: Arial, Helvetica, sans-serif;">App.net</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> on huvitav sotsiaalne võrgustik, mis erineb teistest sotsiaalsetest võrgustikest teistsuguse tasupõhimõtte poolest</span>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com2tag:blogger.com,1999:blog-6492028054615892513.post-68135242710879432262012-04-16T13:46:00.000+03:002012-04-16T13:46:47.882+03:00Parimad meediaagentuurid 2012.a 1kvMidagi positiivset reedel, 13:<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI85Teatz8GPLyB0HAA05TlxED927laIEIfrmbfhLQj9DJyeLg1E4I-D9B3-EukIHTsliTPu0mtFyFWMMeiHxBdEmYb3YHKFe4cd_mIL4dUAgT_st26snthT-79vhqFmXg-pCAq8WJtDYj/s1600/nr1.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="190" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI85Teatz8GPLyB0HAA05TlxED927laIEIfrmbfhLQj9DJyeLg1E4I-D9B3-EukIHTsliTPu0mtFyFWMMeiHxBdEmYb3YHKFe4cd_mIL4dUAgT_st26snthT-79vhqFmXg-pCAq8WJtDYj/s400/nr1.jpg" /></a></div>Pilt Eesti Päevalehest!OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-67097262333501027492012-04-13T11:26:00.000+03:002012-04-13T11:26:03.023+03:00Kuidas teha reklaami tudengile ....Lihtne ... puu taga, sisehoovis<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0LUHcqaq0A_QMHTmYdEYzRc-oO4EpTwD8VeqL47Ptotl_JBH88m0Dbd4GnWRulq3f8vTgkrp-TTyv3pRek6xeiW7WYJ1SfhU8AbDFKjq1kqz5wb_n4eXBZYqxfcmgwKfRk_AoayiCz_Rk/s1600/tudengid.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="300" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0LUHcqaq0A_QMHTmYdEYzRc-oO4EpTwD8VeqL47Ptotl_JBH88m0Dbd4GnWRulq3f8vTgkrp-TTyv3pRek6xeiW7WYJ1SfhU8AbDFKjq1kqz5wb_n4eXBZYqxfcmgwKfRk_AoayiCz_Rk/s400/tudengid.jpg" /></a></div>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-61163261880684139792011-06-17T16:34:00.000+03:002011-06-17T16:34:01.469+03:00Reklaami paiknemineAlati ei lähe reklaam ja artikkel kahjuks kokku:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiFKTb4WAJVb855aAlgf55b-Z3evaOGjc5534e2_9h-Wuj-tN6Vccpv14bOSDm91GJX-EzBxHQtzy4882-aPYuIhgwSu4NtCa5_bwcpwQSezBjO0gMCTiAn8FGdFQHRp2huDn2cqESOinZ/s1600/DSC02783.JPG" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="300" width="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiFKTb4WAJVb855aAlgf55b-Z3evaOGjc5534e2_9h-Wuj-tN6Vccpv14bOSDm91GJX-EzBxHQtzy4882-aPYuIhgwSu4NtCa5_bwcpwQSezBjO0gMCTiAn8FGdFQHRp2huDn2cqESOinZ/s400/DSC02783.JPG" /></a></div>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-49604239739921162112011-05-18T10:12:00.002+03:002011-05-18T12:55:33.939+03:00Liikuv projektsioonreklaam<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='360' height='266' src='https://www.youtube.com/embed/dW7ItWgCHY4?feature=player_embedded' frameborder='0'></iframe><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/KFshiUe_Mmw/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/KFshiUe_Mmw&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/KFshiUe_Mmw&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><br />
Näib, et terve seina katmine suurte projektsioonidega läheb aina populaarsemaks!OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-26306789685864224042011-05-17T09:50:00.000+03:002011-05-17T09:51:03.018+03:00Telereklaami hind<div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Vaatasin milliste märksõnadega on meie blogisse jõutud ja üks küsimus, millele otsiti vastust, oli telereklaami hind. Vastame siis sellele google otsijate küsimusele. </span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Telereklaami müüakse (eestis ja põhiliselt) kahel meetodil:</span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>1) sekundite kaupa: 30 sekundit reklaami primetime's (ehk 18-23) maksab 950kr(60.7€) sekund.</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Ehk siis 30 sek reklaam Reporteris maksab</span> <span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>28 500kr (1821,5€). </span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>2) vaadatavuse põhjal: 1 sekund 1% vaadatavusega saadet maksab primetime's 90kr(5,75€). </span><o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Reporterit vaatab 12% eestimaalastest, seega maksab 30 sek reklaam seal 30 x 90 x 12 = 32 400 kr(2070,74€). </span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Praeguse näite puhul tundub soodsam osta reklaami sekundite kaupa aga see on pisut ekslik järeldus. Näiteks kui saate vaadatavus on 7% (näiteks Kodus ja võõrsil), maksaks 2) meetodi kasutaja 18 900kr (1208€) aga 1) kasutaja ikka 28 500kr (1821,5€). </span><o:p></o:p></p><p class=MsoNormal> <o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Kui kellegil tekkis küsimus, et kas reklaam tõesti nii kallis ongi, siis päris nii see pole. Telereklaami ostmise allahindlused on 50-90%. Pakkudes 30 sek reklaami hinnaks Reporteris 9000kr(575€), võite üheksal juhul kümnest kindel olla, et Kanal2 on nõus selle hinnaga ka müüma. </span><o:p></o:p></p></div>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-41068254694847267462011-04-11T22:22:00.000+03:002011-04-11T22:23:05.363+03:00Leitud!<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2xDXXLPhv3AlQuFMtDSJ4yhhzWsJjNtWxoPBPBuTUA7AGuMceoJOgiMsYJA125_bH6PaPrzIDT4c3SAp04SBIhPu2jWYliAFBT_71zIkPMuvMZNvy6cq9zIxMKRK2d0otDOF91B4vkleH/s1600/sign-785364.jpg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2xDXXLPhv3AlQuFMtDSJ4yhhzWsJjNtWxoPBPBuTUA7AGuMceoJOgiMsYJA125_bH6PaPrzIDT4c3SAp04SBIhPu2jWYliAFBT_71zIkPMuvMZNvy6cq9zIxMKRK2d0otDOF91B4vkleH/s320/sign-785364.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5594408729882213410" /></a></p><DIV> </DIV>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-77908411573969639002011-04-08T16:36:00.001+03:002011-04-08T16:36:04.922+03:00Kampaania Facebookis, imelihtne?<DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial>Vist ei ole nii lihtne :)</FONT></SPAN></DIV> <DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial></FONT></SPAN> </DIV> <DIV><SPAN class=907423313-08042011><A href="http://majandus.delfi.ee/news/uudised/vaata-emt-onnetu-kampaania-facebookis.d?id=43571161">http://majandus.delfi.ee/news/uudised/vaata-emt-onnetu-kampaania-facebookis.d?id=43571161</A></SPAN></DIV> <DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial></FONT></SPAN> </DIV> <DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial>Ei taha üldse EMT'le varba peale astuda aga hoiatus on omal kohal. Pole esimene kampaania, millega umbes nii läinud on. Lugege reegleid ja spetsifikatsioone on esimene hea nõuanne. </FONT></SPAN></DIV> <DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial></FONT></SPAN> </DIV> <DIV><SPAN class=907423313-08042011><FONT size=2 face=Arial></FONT></SPAN> </DIV>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-10298746946950217492011-03-25T13:02:00.001+02:002011-03-25T13:02:08.247+02:00Contextual, behavioural, social targeting - hea ülevaade<p>Kui kõik need terminid on tundunud kahtlased või utopistlikud, siis allolev artikkel seletab nad üsna praktiliselt ära.</p> <p><a href="http://www.warc.com/Content/ContentViewer.aspx?ID=71308b4c-910a-4fe3-bb07-ab51d0892e85&MasterContentRef=71308b4c-910a-4fe3-bb07-ab51d0892e85&Campaign=admap_mar11">http://www.warc.com/Content/ContentViewer.aspx?ID=71308b4c-910a-4fe3-bb07-ab51d0892e85&MasterContentRef=71308b4c-910a-4fe3-bb07-ab51d0892e85&Campaign=admap_mar11</a></p> OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-87569384114453494122011-03-23T13:09:00.000+02:002011-03-23T13:12:39.977+02:00Suur reklaamipind Delfis<p class="mobile-photo"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggyCiUqWYPFaxXMjgcW0vqqG83JnpN13oaKU-zq3zFqQupGa6mt1djICKvrRxVGxCd8cEIxRY6-PHTr71kb_Ugqu1m3rWXxDFhfbPfAn7VErOBnVNPeNz2IWg_j52a4NO79Pf7luK8YefA/s1600/delfi_peugeot_230311-759978.PNG"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggyCiUqWYPFaxXMjgcW0vqqG83JnpN13oaKU-zq3zFqQupGa6mt1djICKvrRxVGxCd8cEIxRY6-PHTr71kb_Ugqu1m3rWXxDFhfbPfAn7VErOBnVNPeNz2IWg_j52a4NO79Pf7luK8YefA/s320/delfi_peugeot_230311-759978.PNG" border="0" alt="" id="BLOGGER_PHOTO_ID_5587231732145508258" /></a></p><DIV><SPAN class=765080811-23032011><FONT size=2 face=Arial>Wow, </FONT></SPAN><SPAN class=765080811-23032011><FONT size=2 face=Arial>tuleb tunnistada, et hästi kasutatuna pole tervet ekraani kattev reklaamipind mitte häiriv vaid muljetavaldav. Saab ka Delfis reklaami teha. </FONT></SPAN></DIV> <DIV><SPAN class=765080811-23032011><FONT size=2 face=Arial></FONT></SPAN> </DIV>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-76677431885494127942011-03-21T23:30:00.001+02:002011-03-21T23:30:23.398+02:00NYTimes: Times’s Online Pay Model Was Years in the Making<p>Nyt selgitab oma eksperimendi tausta. Võimalik, et see blogi neid varsti enam ei tsiteeri, sest plaanitav hind on päris krõbe. </p> <p>Ps huvitav reklaam nupukese lõpus ..</p> <p>From The New York Times:<br> <br> Times's Online Pay Model Was Years in the Making<br> <br> The New York Times's online pay model, which takes effect on March 28, may be the most watched experiment in American journalism.<br> <br> <a href="http://nyti.ms/dU8ABz">http://nyti.ms/dU8ABz</a><br> <br> Take The New York Times with you on your Android or other mobile device, free of charge. <br> For more information, visit: <a href="http://www.nytimes.com/services/mobile/apps/">http://www.nytimes.com/services/mobile/apps/</a><br> </p> OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-56715377987385360622011-03-21T21:37:00.001+02:002011-03-21T21:37:14.875+02:00Miks ajalehti ostetakse?<p>"henrikroonemaa: In Focus: Report: Majority Of Newspapers Now Purchased By Kidnappers To Prove Date <a href="http://onion.com/blwBir">http://onion.com/blwBir</a>"<br> --<a href="http://twitter.com/henrikroonemaa/status/49869924293804032">http://twitter.com/henrikroonemaa/status/49869924293804032</a></p> OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-76307773518241109622011-03-12T00:31:00.001+02:002011-03-12T00:31:50.819+02:00Eesti Päevalehe omandimuutusKahjuks on nii, et Eesti ajaleheturg on ilmselt liiga väike praeguse väljaannete arvu jaoks. EPL on olnud nõrgas seisus aga just veidra omandisuhte poolt kaitstud. Mis nüüd juhtuma hakkab? Kas lõpu algus või uus algus? Konkurents on hea ja EPL hea leht, seega soovime ja loodame tarku otsuseid ja jōudu.<p>Täpsemalt Delfist<br><a href="http://m.majandus.delfi.ee/article.php?id=41935879">http://m.majandus.delfi.ee/article.php?id=41935879</a>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-46056755995313763832011-03-07T21:02:00.002+02:002011-03-07T21:02:57.544+02:00Külalisesineja Eric Schmidt räägib banner-reklaamist<iframe title="YouTube video player" width="480" height="390" src="http://www.youtube.com/embed/O_pw_CeWSBg" frameborder="0" allowfullscreen></iframe>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0tag:blogger.com,1999:blog-6492028054615892513.post-91525997390090454912011-03-04T12:37:00.001+02:002011-03-04T12:37:18.594+02:00Valimisreklaamist ja otsimootoriturundusest<DIV><SPAN class=212482310-04032011><FONT size=2 face=Arial>Nüüd kus e-valimised on läbi, väike tähelepanek: ükski erakond ei huvitunud märksõnareklaami ostmisest "e-valimised" ja "valimised" märksõnade juurde (vähemalt ei õnnestunud meil neid seal tuvastada). Võib-olla on meie erakonnad nii eetilised, et neil võiks lubada ka valimiskabiinidesse reklaamplakatid üles kleepida ja nad jätaks selle võimaluse kasutamata?</FONT></SPAN></DIV> <DIV><SPAN class=212482310-04032011><FONT size=2 face=Arial></FONT></SPAN> </DIV> <DIV><SPAN class=212482310-04032011><FONT size=2 face=Arial>Inimesed muidu otsisid küll valimisjaoskonda veebist:</FONT></SPAN></DIV> <DIV><SPAN class=212482310-04032011> <DIV><A title=http://www.google.com/insights/search/#q=valimised%2Ce-valimised&geo=EE&cmpt=q href="http://www.google.com/insights/search/#q=valimised%2Ce-valimised&geo=EE&cmpt=q" target=_blank>http://www.google.com/insights/search/#q=valimised%2Ce-valimised&geo=EE&cmpt=q</A></DIV> <DIV><FONT size=2 face=Arial></FONT> </DIV> <DIV><FONT size=2 face=Arial></FONT> </DIV></SPAN></DIV>OMDhttp://www.blogger.com/profile/15554659208744661139noreply@blogger.com0